After transmigrating into the book, she clung tightly to her captain husband and wouldn't let g

Chapter 365 The Auction Begins

Outside the Yuting Hotel, a Lamborghini was parked at the entrance.

Ji Jingshen got out of the driver's seat, handed the car keys to the doorman next to him, and another doorman opened the passenger side door.

"Thank you."

As Song Qianyi got out of the car, she thanked the doorman. Seeing Ji Jingshen walking over, she went up to him, took his arm, and whispered, "It seems there are quite a few people here today. This franchise is really tempting."

The two entered the hotel and took the private elevator to the entrance of the executive floor. Just as they were about to go in, a gloomy voice came from the side.

"Mr. Ji, Mrs. Ji."

Song Qianyi lowered her eyes and turned her head. As expected, she saw Lin Chen staring at them. Lin Chen was wearing a gray suit and looked energetic, but his eyes were very gloomy.

"I didn't expect that the Ji Group would participate in the bidding for the pharmaceutical production license. As far as I know, the Ji Group does not have a pharmaceutical company under its umbrella?"

She smiled and looked at Lin Chen with a mocking expression: "What do you mean by this, Mr. Lin? Anyone can participate in the bidding for the production license. Do we have to report to Mr. Lin about everything we do?"

Lin Chen shrugged, his gaze shifting from Song Qianyi to Ji Jingshen, looking back and forth, before warning the two of them.

"You'd better withdraw from the bidding for the franchise rights as soon as possible, or you'll regret it."

Song Qianyi completely disregarded the threat: "No way, we're here for this production license, why should we just back out like this? President Lin should worry more about whether he has enough funds to bid."

"We'll see how it goes and see who has the last laugh."

He was already annoyed by the two of them, and Song Qianyi's provocative words only fueled his anger. He glared at them fiercely, his heart already breaking them into pieces.

Lin Chen turned and walked inside. Ji Jingshen and Song Qianyi followed him in from a short distance away. After finding their assigned seats, the auction host sent by the official organizers took the stage.

"Good morning, everyone. Today's auction is for the right to use only one item: the official license to produce pharmaceuticals."

The large screen in front of us displayed a logo for franchise rights, with only a brief introduction below it and no detailed explanation. Everyone was curious about it, but they had already learned about franchise rights before coming.

"The starting price for this auction is one million. Each bid will increase the price by one hundred thousand. The auction will be successful if no one raises the bid after three bids. I now declare the auction officially open."

As the gavel fell, Ji Jingshen was the first to raise his number: "Ten million."

He first made an offer to test everyone's psychology. Ten million was a reasonable price for a franchise, since no one had given a detailed explanation.

Lin Chen, who was sitting not far away, raised his number plate: "Fifty million."

People around him were all vying for the production rights and kept participating. Lin Chen calmly raised his bidding paddle, and no matter who called out the price, he steadily increased the price each time. So far, the price had unknowingly reached 100 million.

Song Qianyi sat next to Ji Jingshen, frowning as she looked at the numbers on the screen in front of her, when she heard a voice again.

"One hundred and eleven million."

She turned her head and glanced at Lin Chen. The man's expression was calm and composed, seemingly unconcerned about the price he had called out. Song Qianyi felt a little anxious.

"Tell me, with Lin Chen constantly raising the price, what exactly is the bottom line for the Lin Group?"

Ji Jingshen lowered his head slightly: "According to Lin Chen's idea, he should have prepared quite a lot for the franchise production rights this time. He can afford to spend 100 million now, so there is a minimum guarantee of five times that amount."

As the two were discussing, the price had already reached 300 million. This amount was neither too much nor too little for them. Everyone began to weigh whether this auction was worth the price. If the returns were less than 300 million, they would suffer a huge loss and would have no choice but to continue using the money.

Many groups had already withdrawn from the bidding, leaving only Ji Jingshen and Lin Chen on the field. Ji Jingshen, holding his number plate, continued to compete with Lin Chen, and the price quickly reached 500 million. Ji Jingshen then flipped his number plate over and said, "I request a break."

Because this license auction is unique, there is a break in the middle of the auction to allow the major groups to discuss whether to continue bidding. If the highest bidder regrets their decision and no longer wishes to participate, they can apply to the auctioneer during the break so that the previous bidder can win the license.

Lin Chen got up triumphantly and walked past Ji Jingshen and Song Qianyi. He stopped and looked at them as he passed by, saying, "If you don't have a certificate or are not confident, then you should withdraw as soon as possible. It will save you some time, and I can finish sooner."

Seeing Lin Chen's smug look, Song Qianyi couldn't stand it. But after the first half of the auction, she was even more confused about Lin Chen's financial reserves than before.

"Based on the trend of the last auction, I feel a bit unsure how much money Lin Chen actually has to prepare for the bidding. Could it be more than five times what you said?"

Ji Jingshen shook his head, his gaze falling in the direction Lin Chen had just left.

"No, after just exchanging blows with Lin Chen, I actually think he was just bluffing."

Song Qianyi, standing beside Ji Jingshen, asked, "Why do you say that?"

“In general, some people gamble on the other party’s psychological resilience at auctions. They start by bidding aggressively, and if the other party’s psychological resilience is not good enough, they will give up directly. They get the auctioned item and save money at the same time. Based on my understanding of Lin Chen, he must be bluffing.”

With Ji Jingshen's explanation, Song Qianyi understood, and the two quickly devised a plan for the second half of the auction based on Lin Chen's bidding style.

After a fifteen-minute break, Lin Chen returned to his seat. As soon as he picked up his number plate, Ji Jingshen's voice rang out: "Six hundred million."

"Six hundred and fifty million."

Not to be outdone, Lin Chen immediately followed suit, and Song Qianyi held up her number plate: "Eight hundred and fifty million."

They were surprised by Ji Jingshen and Song Qianyi's unusually sudden increase in the price. In the first half of the game, they played it safe and steady, usually only adding 50 million to the price of the previous bid, never adding 200 million at a time like this.

His bidding speed also slowed down. Song Qianyi noticed Lin Chen's change, and she confidently gradually called out a price close to their reserve funds.

"One billion."

Just as Lin Chen was about to raise his hand, his secretary, who was sitting next to him, turned her head and whispered something in his ear. Lin Chen suddenly put down the number plate he had raised halfway, and his movements became hesitant. Song Qianyi, who had been watching Lin Chen's reaction, smiled.

It seems they won this psychological battle between them.